Freshpep

Logo design for an online organic food shop. After days of exploration and playing around with various visual directions, we finally arrived at a strikingly simple lettermark idea: combining a leaf and the letter "F" in a clever and playful way.

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Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

Crafty notepad helps to make a connection with the target audience. © LET’S PANDA for freshpep

Minimal freshpep symbol is strong and recognizable enough to be used on its own on various photo backgrounds. © LET’S PANDA

Freshpep product vintage box package for produce

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