To come up with new branding directions for this Scandinavian sports supplement startup, we had to explore various possible creative ideas – as usual, before the actual digital stage, we started with research, mind maps and paper sketches. We've decided to combine the iconic mountain shape and the visuals commonly associated with hiking, climbing and outdoor adventures, such as trees, peaks, clouds, flag pole, compass, etc. We presented five logo options, and the client chose the winner.

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